Benefit Cosmetics choose not to pay for traditional advertising, but rather rely on awesome collaboration projects, word of mouth and their genuinely great products to make a profit. Benefits latest collaboration took place this Summer, with the 'Luna Cinema.' Think the 'drive in' scene in Grease, but with all the perks of modern technology. Pretty cool stuff, right?
Benefit invited me along to a screening of my choice and a plus one of my choice. I chose my Mum, as she has always supported me and The Camera's Lying, and had yet to reap the benefits of it. We decided together to see '12 Years a Slave' set in the beautiful backdrop of Hampton Court Palace. Walking up towards the Palace to find the screen was atmospheric enough, combine that with the smell of hot dogs, a gorgeous sunset and the glowing 'luna cinema' orbs and you have a pretty good idea of how 'cool' the whole set up is.
'12 Years a Slave' stars some of the industry's biggest names and tells the true story of a free man, abducted and sold into slavery in 1841. It is shocking, sad and beautifully shot. Its one of those films you watch and then you need a moment or too afterwards to recollect yourself. Thoroughly recommend watching it, if you haven't already.
Luna Cinema has been showing some of the new 'must see' films and some of the old classics, such as 'Dirty Dancing' and 'Breakfast at Tiffany's.' They are set in a plethora of backdrops from parks, to castles and even an outdoor lido, where 'VIP' guests can watch the movie, floating in their own rubber dingy. They also set up all around the country.
Both my Mum and I had a great evening, and were, as always, well looked after by the lovely Benebabes. Thank you to benefit for inviting us along to the Luna Cinema, we had a fab night!