This year was my first IMATS experience. I spent a little too much (more on that to come!), met a ton of beautiful people, a few subscribers of my own and went home really, really tired but so happy. Seeing loads of my favourite people and brands all in one place is a really unique experience. There is something going on at every turn, a new creation to see, a new brand to discover or a great talk going on. I would recommend it to any beauty lover.
The amount of talent on show at IMATS is breathtaking, from terrifying demon creations, chasing unsuspecting buyers around, to gorgeous ethereal ladies in stunning makeup. Prosthetics, costume makeup and a history of makeup exhibition to see, IMATS makes sure the simple beauty lover gets a larger knowledge of the art form and widen their cosmetics horizons.
If you want to see my day in action, watch the video above, my VLOG of the day! I'll definitely be coming back to IMATS next year.